Take a note from the corporate conglomerates — when the summer heat hits, it is the perfect time to think about year-end.
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Let’s break down “Donor-Advised Funds” so that you can navigate your way through the fundraising process with clarity and ease.
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The first rule of non-profit fundraising should be: if a donor tells you they want to be referred to in a certain way, you do it.
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As we transition into a new year, non-profit executives should take some time to lay a solid foundation for a successful and strategic 2022.
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How many donors and prospects a major gift officer or other professional fundraiser should have in their portfolios is a moving target and while there isn’t an exact science to making that type of decision, for many years I have recommended development personnel consider “Dunbar’s Number.”
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Whether you want to call it a Capital Campaign, Major Gift Campaign, or a combination of the two, focused fundraising campaigns provide nonprofit organizations a unique opportunity to advance their mission.
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Philanthropy is supposed to be about bringing together people and passions, but if you don’t even know someone’s basic information – how can you make that connection?
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The ongoing year has seen a rise in fundraising trends. That, along with surveys and information technology, might help us predict its future reasonably accurately for the next two years or so.
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While perhaps initially a short-term solution to ensure the organization was able to continue to meet the needs of the communities they serve, there’s been a rising comfort level with a virtual format.
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Too often in non-profit organizations, we are focused on capturing the richest individuals as donors. However, you may miss the mark if you rush into gift solicitation with donors simply because you believe they have the most money.
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Sending a standard thank you note to a donor after their gift is received is important, but treating every donor the same is an ineffective strategy. Here are a few segmentation categories to consider and early action steps to take to steward your donors.
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As we transition into a new - and hopefully better - year, non-profit executives should take some time to lay a solid foundation for a successful and strategic 2021.
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Sustainability efforts do not need to be grandiose or complicated. One of the most impactful things you can do to promote sustainability in your organization is to implement measures to retain your existing donors.
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Fundraising – like pretty much everything else – during a global pandemic feels confusing, uncertain, and slightly uncomfortable; however, it is critical you recognize that your non-profit organization continues to meet the needs in your community and contribute to it in essential ways. Frankly, you must continue to generate income to support your mission and work.
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I am a firm believer in using data and the science behind it to drive your fundraising results. Instead of taking a buckshot approach, non-profit organizations must strategically focus their energy and efforts.
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"What's the next, best, really cool trend that's coming in fundraising?". My response, "Nothing is as cool as sitting down with a donor and asking them for money". Of course, this quickly took the wind out of their sails, which was not my intention, but I wanted to make a point.
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With the new year upon us, non-profit organizations too often tend to use the first few weeks of the month to recover from the holiday giving season, clean out old e-mails, organize their offices, and stress about the months ahead. But during this “downtime”, non-profit executives should perform important tasks and ascertain critical information to ensure their organization is on the right path.
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