Let’s break down “Donor-Advised Funds” so that you can navigate your way through the fundraising process with clarity and ease.
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The first rule of non-profit fundraising should be: if a donor tells you they want to be referred to in a certain way, you do it.
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There is an incredible opportunity to make the Betty White Challenge into a lasting, positive day for your organization by retaining these donors and their financial support.
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Philanthropy is supposed to be about bringing together people and passions, but if you don’t even know someone’s basic information – how can you make that connection?
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The ongoing year has seen a rise in fundraising trends. That, along with surveys and information technology, might help us predict its future reasonably accurately for the next two years or so.
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While perhaps initially a short-term solution to ensure the organization was able to continue to meet the needs of the communities they serve, there’s been a rising comfort level with a virtual format.
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Too often in non-profit organizations, we are focused on capturing the richest individuals as donors. However, you may miss the mark if you rush into gift solicitation with donors simply because you believe they have the most money.
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Sustainability efforts do not need to be grandiose or complicated. One of the most impactful things you can do to promote sustainability in your organization is to implement measures to retain your existing donors.
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If you’re not incorporating Facebook’s Charitable Giving features into your philanthropy matrix, your non-profit organization is missing a valuable opportunity to capture donations. The fundraising tools enable you to connect with your audience, solicit donations, and empower donors to fundraise on your behalf.
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Subscription-based shopping for common products like toothpaste and cleaning supplies has increased exponentially in popularity over the past few years. For example, I receive a bulk order of dog food from Amazon every eight months. Before I recognize the food is running low, Amazon automatically ships the refill, and “ta-da!” it arrives at my door just as Toby needs it.
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Fundraising – like pretty much everything else – during a global pandemic feels confusing, uncertain, and slightly uncomfortable; however, it is critical you recognize that your non-profit organization continues to meet the needs in your community and contribute to it in essential ways. Frankly, you must continue to generate income to support your mission and work.
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I am a firm believer in using data and the science behind it to drive your fundraising results. Instead of taking a buckshot approach, non-profit organizations must strategically focus their energy and efforts.
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Achieving the cash goal that your organization expects is of paramount importance. However, increasing the number of donors is also important – you’re pouring water into the long-term pipeline.
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