Start sharing your story . . . Do you ever wonder why brands like McDonald’s, Coca-Cola, and Nike still spend billions each year on advertising and public relations?
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Take a note from the corporate conglomerates — when the summer heat hits, it is the perfect time to think about year-end.
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The first rule of non-profit fundraising should be: if a donor tells you they want to be referred to in a certain way, you do it.
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Crafting an effective fundraising letter can seem like a daunting task, and fundraising letters aren’t like other writing — you’re writing to get results and to get people to care enough to open their checkbooks.
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If you’re not incorporating Facebook’s Charitable Giving features into your philanthropy matrix, your non-profit organization is missing a valuable opportunity to capture donations. The fundraising tools enable you to connect with your audience, solicit donations, and empower donors to fundraise on your behalf.
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After endless conversations with donors, writing newsletter articles, blog posts, social media pieces, and other communications, the professionals within your organization are often the first ones to get ‘message fatigue.’
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