While perhaps initially a short-term solution to ensure the organization was able to continue to meet the needs of the communities they serve, there’s been a rising comfort level with a virtual format.
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Too often in non-profit organizations, we are focused on capturing the richest individuals as donors. However, you may miss the mark if you rush into gift solicitation with donors simply because you believe they have the most money.
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Sending a standard thank you note to a donor after their gift is received is important, but treating every donor the same is an ineffective strategy. Here are a few segmentation categories to consider and early action steps to take to steward your donors.
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I am a firm believer in using data and the science behind it to drive your fundraising results. Instead of taking a buckshot approach, non-profit organizations must strategically focus their energy and efforts.
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"What's the next, best, really cool trend that's coming in fundraising?". My response, "Nothing is as cool as sitting down with a donor and asking them for money". Of course, this quickly took the wind out of their sails, which was not my intention, but I wanted to make a point.
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