Sustainability efforts do not need to be grandiose or complicated. One of the most impactful things you can do to promote sustainability in your organization is to implement measures to retain your existing donors.
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Achieving the cash goal that your organization expects is of paramount importance. However, increasing the number of donors is also important – you’re pouring water into the long-term pipeline.
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I've always advised clients that they should raise more money the weeks AFTER their gala than they do during their gala. Yes, tell your donors about what you do - but leave them wanting to learn more. Follow up with prospects after the event, asking if they have any questions or would like to hear more.
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