Sending a standard thank you note to a donor after their gift is received is important, but treating every donor the same is an ineffective strategy. Here are a few segmentation categories to consider and early action steps to take to steward your donors.
Read MoreSustainability efforts do not need to be grandiose or complicated. One of the most impactful things you can do to promote sustainability in your organization is to implement measures to retain your existing donors.
Read MoreIf you’re not incorporating Facebook’s Charitable Giving features into your philanthropy matrix, your non-profit organization is missing a valuable opportunity to capture donations. The fundraising tools enable you to connect with your audience, solicit donations, and empower donors to fundraise on your behalf.
Read MoreSubscription-based shopping for common products like toothpaste and cleaning supplies has increased exponentially in popularity over the past few years. For example, I receive a bulk order of dog food from Amazon every eight months. Before I recognize the food is running low, Amazon automatically ships the refill, and “ta-da!” it arrives at my door just as Toby needs it.
Read MoreFundraising – like pretty much everything else – during a global pandemic feels confusing, uncertain, and slightly uncomfortable; however, it is critical you recognize that your non-profit organization continues to meet the needs in your community and contribute to it in essential ways. Frankly, you must continue to generate income to support your mission and work.
Read MoreI am a firm believer in using data and the science behind it to drive your fundraising results. Instead of taking a buckshot approach, non-profit organizations must strategically focus their energy and efforts.
Read MoreAchieving the cash goal that your organization expects is of paramount importance. However, increasing the number of donors is also important – you’re pouring water into the long-term pipeline.
Read More"What's the next, best, really cool trend that's coming in fundraising?". My response, "Nothing is as cool as sitting down with a donor and asking them for money". Of course, this quickly took the wind out of their sails, which was not my intention, but I wanted to make a point.
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