After endless conversations with donors, writing newsletter articles, blog posts, social media pieces, and other communications, the professionals within your organization are often the first ones to get ‘message fatigue.’
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Fundraising – like pretty much everything else – during a global pandemic feels confusing, uncertain, and slightly uncomfortable; however, it is critical you recognize that your non-profit organization continues to meet the needs in your community and contribute to it in essential ways. Frankly, you must continue to generate income to support your mission and work.
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I am a firm believer in using data and the science behind it to drive your fundraising results. Instead of taking a buckshot approach, non-profit organizations must strategically focus their energy and efforts.
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Achieving the cash goal that your organization expects is of paramount importance. However, increasing the number of donors is also important – you’re pouring water into the long-term pipeline.
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