Annual Campaigns Audits & Management

Consistent and continuous revenue is one of the most important aspects of a non-profit organization.

While capital or major gifts campaigns are important, an effective annual campaign should be priority number one as it ensures the sustainability of your organization.

Auditing Your Program

Are you confident your annual campaign is at peak performance? Many of our clients are focused solely on achieving a cash goal but struggle with donor retention, donor growth, and donor acquisition. Our team works with you to review your giving history, review operational procedures, uncover donors of greater potential, and make strategic recommendations to maximize the effectiveness of your program. Our data-driven quantitative approach provides a “deep dive” into your program. We then assist you in projecting revenue based on these metrics.

Managing Your Program

Managing an annual giving program can be time-consuming and tedious. The Killoe Group assists with your annual campaign marketing calendar including managing the direct mail and e-solicitations, crafting copy for mailings, working with your vendors or our recommended suppliers to produce and mail the solicitations, etc. It’s important to ensure your annual campaign is on schedule and having us manage your campaign ensures your revenue stream is consistent.